Executive Leadership Team

At The Dog Wizard, effective leadership inspires and motivates, fostering an environment that aligns with our mission. Our leaders don’t just guide — they empower every team member to reach their full potential. By leading with empathy, clarity, and consistency, we create a culture of trust where dogs and their owners feel supported every step of the way. This commitment to exceptional leadership helps us build stronger connections, transform behavior, and bring out the best in every dog.

The Dog Wizard Leadership Team


At The Dog Wizard, strong leadership is the cornerstone of our company's success and the embodiment of our core values. Effective leaders inspire and motivate, creating a positive and nurturing environment that aligns with our mission to provide exceptional care and support to our clients.

A woman is standing on a paddle board with two dogs

Gretchen Hollifield

Founder

I always wanted to work with dogs, and after briefly struggling in a traditional office job, I pursued dog training professionally. Starting from humble beginnings, I built a thriving business founded on rewarding programs and satisfied clients, leading to the launch of The Dog Wizard in 2005. Recognizing a widespread need among trainers for sustainable business guidance, I franchised The Dog Wizard, which has since grown beyond expectations, supported by a dedicated, talented team.
Hollifield remains a member of the board and while not involved in daily operations, she remains a consistent team advocate.

A man is holding a dog with a stick in its mouth.

Grant Reeves

Chief Executive Officer

Grant has served as our Chief Financial Officer since January 2020. He also serves as the Chief Financial Officer for ITK9 Company, LLC and ITK9 Finance, LLC in Medina, Ohio since September 2019. Grant has also served as the Chief Financial Officer for The Dog Wizard Academy, LLC from August 2019 to February 2020 in Medina, Ohio. From September 2017 to September 2019,He was the prior CFO of the Upbeat K9 Franchise Corporation in Medina, Ohio. From 2005 to the present, Grant serves as the CEO of Dock Dogs Inc., the CEO of Fun Guys, LLC and the CEO of Grant Reeves Holdings in Medina, Ohio.

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Jason Watson

Senior Vice President of Sales

Jason has extensive experience in sales, marketing, and product development across B2B and B2C sectors, including high-tech and direct-to-consumer commerce. He founded Dublin Dog Co. in 2006, successfully expanding it to over 1,700 locations internationally before its acquisition by Remington Outdoor Company. In 2018, Watson launched Recon K9, designing tactical canine gear for global defense and law enforcement agencies. As an equity holder and Director of Franchise Sales at The Dog Wizard, he played a key role in merging Upbeat K9 and currently manages national vendor relationships, product development, and the online resource center.

A man is sitting at a table with a laptop and a dog on his lap.

Kevin Dockman

Chief Technology Officer

Kevin is our in-house tech master, responsible for maintaining, optimizing, and securing The Dog Wizard’s online presence. With extensive experience in web design, development, digital marketing, and creative direction, Kevin leverages his expertise to ensure your website runs smoothly and effectively. If you encounter any technical difficulties accessing or managing your website, Kevin is your go-to expert, dedicated to providing reliable support and enhancing The Dog Wizard brand online.

Top Dog Training Franchise

Ready to enter the booming dog training market with The Dog Wizard Franchise? As more dog owners seek effective solutions, this is a prime opportunity for savvy entrepreneurs. Join our franchise to establish a thriving business ahead of the competition. Make a real impact on dogs and their owners while building a profitable venture!